Lost perspective when it comes to WebRTC?
What is exactly hidden behind WebRTC and what initial practical solutions can look like – we can answer this briefly and concisely.
The term WebRTC has had a prominent media presence since 2014 at the latest. However, as well as specialist media, magazines outside of the industry have picked up on the topic. Above all, the focus is always on the "call via the browser".
However, the first pioneers that dealt with WebRTC, including estos, already started dealing with the forthcoming standard for real-time communication in 2012.
Status: in progress
WebRTC consists of technological modules that allow real-time communication via the browser and a direct connection between two subscribers. In this way, the direct transmission of speech and video technology directly via the browser is possible without additional software or plug-ins. As WebRTC is based on HTML5 and JavaScript technologies, the integration options are versatile. The WebRTC standards that are continually further developed are accessible to the public and this is why service and application providers can develop different WebRTC-based communication solutions on this basis. An additional advantage of the open standards: commonly used browsers support this technology already and WebRTC is a non-proprietary concept. As a result, the number of potential users is increasing. As the web browser is increasingly becoming the central application of a computer, it is becoming more important as a central medium for exchange options of communication, collaboration and content sharing.
Opportunity: a new, more efficient communication channel for customers
Today's customers increasingly expect to be able to contact companies, even small and medium-sized ones, easily. Companies must meet this demand in the next few years to remain competitive. A WebRTC-based communication solution can provide this. In this way, ad hoc and uncomplicated audio/video chats can be carried out. This results in a new communication point for customers. The company increases its availability and improves its service offer.
This technology offers a lot of potential, especially for small and medium-sized companies. Why?
Because it is a sustainable solution that is reliable and easy to implement. Small and medium-sized companies with a tight budget and limited human resources that are nevertheless looking for new ways to improve their customer communication, can contact their customers simply and easily with a WebRTC-based communication solution. Even customers with little technical affinity can contact the company easily from their browsers. Initial solutions can look like the following.
Make your contact partner visible!
If you plan to introduce a new communication channel, make sure that it can be integrated into the existing infrastructure, for example, integration into a groupware system or as a connection to the existing telephone system. In this way, you can achieve the full benefits and avoid loss of efficiency due to silo solutions.
Business card 2.0
Allow for easy consultations with just one link that you add to your e-mail footer or business card. Employees with customer contact have a modern business card in the form of a personal contact page on which the latest presence and contact information can be found and the interested party has the direct opportunity to contact the business card holder immediately.
Simply click: With a widget – as an integral component of the website
Do you sell products that require an explanation? Then your customer or prospective client will want to get detailed information on your website, particularly if it involves an expensive investment. Give the person the opportunity to talk to you directly. As a widget, the appropriate people in the company can be shown on the relevant page, so that the interested client/customer can make direct contact, giving you the opportunity to make a positive influence on the sales process.
Conclusion:
More communication creates more opportunities for you! Every company has its own direct connection to its customers, but audio/video communication offers new points of interaction so that your customers can get a picture of you. You can create a positive image with different application scenarios.
With ProCall LiveChat, you communicate with visitors to your website from the start easily and in real-time via the browser. Make use of every opportunity for a live chat to get to know your customers better, solve customer problems quicker and therefore promote your sales! Test a practical form of WebRTC immediately and without commitment!